Social media can be a great way for small business owners to connect with prospects and customers,  considering that there are over 3.5 billion active social media users globally. when done right, social media can help small businesses increase profit. However, small businesses are no longer competing with the bigger brands alone, they also have …

7 Essential social media tips for small business Read More »

A lot of people associate branding with larger companies, because they think of it as an expensive business activity. Yes, larger companies can afford to be generous with their budget on branding but that in no way hinders small businesses from having an impeccable branding strategy.  In this article, we highlight 5 inexpensive ways small …

5 Affordable branding strategies for your small business Read More »

Having a strong brand presents a clear picture of your business’ core values, personality, and what differentiates it from its competitors. Simply put, your brand identity clearly communicates why a customer would choose you over the competition.  Your brand identity includes your logo, font style, chosen colours, images, creatives, and general communication to your audience.  …

7 free branding tools every small business should use Read More »

Your brand is the way your business is represented to your customers or prospects in the marketplace. Building your brand is perhaps one of the crucial activities for your business as it defines the nature and values of your business -helping you carve a unique identity. Although easy to do, building a recognizable brand goes …

7 steps to Branding your small business Read More »

Branding is everything. It is not just your business name, logo, or website. Simply put, your brand is your business’s promise to your customers and this is why EVERY business needs to invest in it. Sadly, many entrepreneurs make the mistake of overlooking their branding because they think of themselves as a “business” and not …

5 reasons why branding is essential for your small business Read More »