Step 1: Create an offer that connects The first step to getting customers is an offer that connects. Your first task on this journey is to define your offer. By that I mean your legendary brand offering that stands out clearly to the customer you desire to acquire. If you have several products and services …
I learnt so much last week. I’m at my happiest when I’m learning new things. If I had more hours in the day I’d probably spend 24 hours learning something new. I’ve been working on education projects for a couple of years now and someone referred to me as an educationist recently. It struck me …
Love them or hate them, email signatures offer a great way to let people know about your brand. Most of us are suffering from information overload and it’s a struggle to get your emails opened. First you need a subject line catchy enough to get the recipient to open the email. And once they’ve opened …
Educate your kids It’s important that you educate your kids on security online so they are aware of what to look out for and how to stay safe online. You must prepare them for the fact that there are threats online. Encourage them to be vigilant and be involved in their online activities as much …
Be Safe Online Keeping your business data secure You’ve heard the word hacker and seen headlines about data breaches in big companies. You probably think it doesn’t concern you. Who cares about my small business… you think. Your business and personal data can be valuable to hackers…. Imagine you go to an office for a …
Tips to choose a domain name Choosing a domain name is very similar to choosing a business name. You want a name that is easy to recall and distinct. Assuming that you already have a business name, you may want your domain name to be the same as your business name. This may not be …
Whatever business you’re in, being online can add immense value to your business. Being online means that your business is open 24/7. People can find you and find information about your products and services at any time that suits them. Imagine you run a bakery that makes celebration cakes to order. If your business is …
The power of making the right first impression can’t be underestimated. That is what your email address does for you. It creates a powerful first impression and tells people how seriously you take yourself and your business. Having a professional email is essential for any business person. A professional email is yourname@yourcomany.com If you’re still …
