It’s that time of the year where small business owners, marketers and sales professionals are looking to maximize their sales one more time before the end of the year.
You’ve most likely come across a Christmas campaign – or two that caught your attention. This is because, at this time of year, many businesses are intentionally working to take the opportunity of the spending season and market their brand to enthusiastic customers.
In this, I’ll be sharing 6 marketing tips you can use to boost your brand awareness and increase sales this festive season!
1) Social Media
You know how people say “if it’s not on social media, then it didn’t happen”? Well that’s because in the world we live in today, social media has quickly become people’s “go-to” platform to share and receive information.
Marketing done using Facebook, Twitter, LinkedIn, Instagram, Pinterest and other social media sites is a great way to target users who may be unaware about what your brand is about or what it offers. There are different ways to create awareness about your products on social media. Styling your posts with unique holiday-themed content is sure to spark interest within potential buyers.
Some of ideas to engage social media users include Holiday hashtags, Holiday-themed contests and Gift guides.
2) Offer special discounts to loyal and long-term Customers
The festive season is a great avenue for you to show how much you value and appreciate them for constant patronage of your brand by sending out an appreciation mail, a gift, or offer special discounts to them.
You can choose to offer special discounts to your best or most loyal customers on the items they buy the most. This is an excellent way to retain them. Besides, offering discounts is a great way to spread holiday feeling to your customers.
3) Step Up Your Festive Ads
Investing in your ads is very important because it creates a first impression of what your brand is to anyone who sees it.
Ensure it delights and attracts your potential buyer’s attention and more importantly, pushes them to engage with your products or services.
Furthermore, these festive ads should create a festive feel and appeal to your potential buyers.
4) Appeal to your Customers’ Feelings and Emotions.
This season tends to always stir up a lot of feelings such as nostalgia, anticipation, happiness and even excitement within people. One smart way to attract your potential buyers is by appealing to these emotions. You can make use of various forms of advertisements to reach these emotions within them and make them engage with your products or services.
Strategic campaigns are used to genuinely delight customers and evoke emotional, often nostalgic reactions from their customers.
5) Email Marketing
It is normal for your customer to be too busy to check out your new products/offers on your website or social media platform this period. However, one guarantee you can have is that during or after the day’s activities, your customers will check their emails. This is why you need to use email marketing to your advantage. If you have a special deal, or new product, inform them via emails and keep them updated.
Also, ensure to personalize emails to your customers. This approach informs your customers that you do appreciate their loyalty.
There’s no doubt about it — holiday season in 2020 will be different than previous years. But, the trick when marketing is to focus on creating an excellent first impression and leaving a lasting impression on the minds of your target market.