Social media can be a great way for small business owners to connect with prospects and customers, considering that there are over 3.5 billion active social media users globally. when done right, social media can help small businesses increase profit. However, small businesses are no longer competing with the bigger brands alone, they also have …
7 Essential social media tips for small business Read More »
A lot of people associate branding with larger companies, because they think of it as an expensive business activity. Yes, larger companies can afford to be generous with their budget on branding but that in no way hinders small businesses from having an impeccable branding strategy. In this article, we highlight 5 inexpensive ways small …
5 Affordable branding strategies for your small business Read More »
Having a strong brand presents a clear picture of your business’ core values, personality, and what differentiates it from its competitors. Simply put, your brand identity clearly communicates why a customer would choose you over the competition. Your brand identity includes your logo, font style, chosen colours, images, creatives, and general communication to your audience. …
7 free branding tools every small business should use Read More »
Your brand is the way your business is represented to your customers or prospects in the marketplace. Building your brand is perhaps one of the crucial activities for your business as it defines the nature and values of your business -helping you carve a unique identity. Although easy to do, building a recognizable brand goes …
Branding is everything. It is not just your business name, logo, or website. Simply put, your brand is your business’s promise to your customers and this is why EVERY business needs to invest in it. Sadly, many entrepreneurs make the mistake of overlooking their branding because they think of themselves as a “business” and not …
5 reasons why branding is essential for your small business Read More »
Google calendar comes with Google suite for your domain and it offers many powerful features to keep you organised. It can do so much for you with just a few clicks. Learn how to schedule appointment slots using Google Calendar. So, let’s say you offer a service and you want potential customers to book an …
How to Schedule Appointment Slots in Google Calendar Read More »
A business website is staple for many businesses. For some small business owners, a business website acts as a way to give the business some legitimacy. An online presence is another tool in your toolbox for establishing your business credentials. For more established businesses, your website is also very important in your sales pipeline. A …
I was invited to mentor small business owners in the Lagos Chamber of Commerce and Industry annual mentoring program. Part of the program was my talk on digital solutions for SMEs. Here are my slides from the event:
Gmail you say? How is Gmail going to help you keep track of your prospects and customers? With a little ingenuity and some free add-ons, it’s a pretty decent customer management tool for a small business, solopreneur or freelancer. Customer Relationship Management (CRM) systems are great for tracking leads, automating customer prospecting processes and a …
Google’s suite of services offer great value and it all starts with Gmail. When you sign up for a Gmail account you get access to calendar, google drive – which includes docs, sheets, presentations, forms and so much more… You can use either the free Gmail account or create your domain and have access to …
