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7 free branding tools every small business should use

7 Free Branding Tools

Having a strong brand presents a clear picture of your business’ core values, personality, and what differentiates it from its competitors. Simply put, your brand identity clearly communicates why a customer would choose you over the competition.  Your brand identity includes your logo, font style, chosen colours, images, creatives, and general communication to your audience.  …

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5 reasons why branding is essential for your small business

5 reasons why branding is essential for your small business

Branding is everything. It is not just your business name, logo, or website. Simply put, your brand is your business’s promise to your customers and this is why EVERY business needs to invest in it. Sadly, many entrepreneurs make the mistake of overlooking their branding because they think of themselves as a “business” and not …

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