Emails – Making them count!

Love them or hate them, email signatures offer a great way to let people know about your brand.
Most of us are suffering from information overload and it’s a struggle to get your emails opened.
First you need a subject line catchy enough to get the recipient to open the email.
And once they’ve opened it, most readers will scan your email to the end. You have a chance to leave a lasting impression with a great email signature.
What makes a great email signature?
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  • Text works better than images.
Quite a number of email clients default to hiding images.
To get more people to see your email signature, use text.
You can use fonts and other format elements to make it stand out.
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  • Keep the email signature short and simple.
Having 5 phone numbers in your signature creates overwhelm for the reader and it makes it hard to pick out important information.
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  • Build your network by including your social profiles.

You don’t need to include every single social platform you’re on but your LinkedIn and Twitter links are good choices for your email signature. Make sure that your profiles are up to date and that they provide a representation of you and your organisation. You can also use this opportunity to link to your website or any landing page you’re currently promoting. Make sure you link to a page that is current because you don’t want people to click through and land on a page you haven’t updated in years. You can change this out as often as you need to for different offers.

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  • Check what it looks like on mobile.
More and more people are accessing emails on mobiles and tablets.
Make sure your fonts are legible on small screens and links are clickable using your thumb.
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  • Add some character to your sign off.
Traditional greetings such as ‘Regards’ or ‘Sincerely’ are acceptable but you can make it more interesting with a brand relevant greeting or quote instead.

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